Nationwide polls and denominational reports show the next generation is calling it quits on traditional churches. And it’s not just happening on the nominal fringe, it’s devastating the core of the faith.

Author Ken Ham and researcher C. Britt Beemer explain the factors causing the next generation to be lost from church attendance. According to Beemer’s survey of 1000 20-30-year-olds who used to regularly attend evangelical churches, but have since left church behind, the results are more than surprising. They are shocking.

Ken Ham is one of the most in-demand speakers in the world today. He represents Answers in Genesis (AiG) at many events throughout the year.

C. Britt Beemer is chairman and founder of America’s REsearch Group (ARG), a consumer behavior research and strategic marketing firm. He is a speaker at major trade and industry events.

Already Gone / 6 x 9 / paper / 176 pages; release date April 2009; retail $12.99 U.S.; ISBN-13: 978-0-89051-529-7; RELIGION/General

Master Books is a strong voice of truth in defense of the Holy Scripture from the very first verse of the Book of Genesis. This imprint continues the evangelistic tradition and vision at the heart of New Leaf Press for 30 years.

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